When it comes to promoting your business, you need diversity. You have to be able to spread your message far and wide using as many different media solutions as possible. As you don't always know where your potential market is going to be, you need to be mobile, as well. For example, you may need to exhibit at a tradeshow, or have a presence at a specific type of event. For this opportunity, you need a mobile advertising solution, such as a pull up banner. How do you go about maximising your potential here?

Always remember that a pull up banner stand has to be very carefully crafted and designed and needs the same amount of attention as you would give to a detailed advert, placed online or in a newspaper. The design has to be very effective at getting the message across.

In order to achieve this, begin by featuring your logo prominently and at the top of the stand, once it is "pulled out." Your main message has to be at eye level, so the image that means the most (together with the byline, if you have one) has to be there.

You may think that you have a lot of room to go into detail, here. However, always keep it simple and remember that consumers will scan any advertising medium, usually from top to bottom and then from left to right. Don't be tempted to put a great deal of detail here. All you need is to create a spark of interest and then have brochures or members of your staff nearby to elaborate.

You should try and include some images in addition to your logo, if possible. However, always make sure that they're very high quality and need to be at least 300 dots per inch. You need to get some professionally produced images for this and don't be tempted to try and pull them from a webpage for reproduction.

By all means use vibrant colour, but always make sure that you match them well and that there is no "clash." Never put text on a coloured background unless it is very easy to read from a reasonable distance, as well.

Finally, always put contact details on the pull up banner. You may think that you will always be present wherever the banner is displayed and can follow up with an interested consumer right there and then. However, you need to have a simple way of contacting you out of hours and make this data easy to find and clear to read.

If you still have questions, you don't have to do it alone. It's best to get professional help when designing and creating these pull up banners for sale so that you get the maximum out of your investment.